Lyft

Friends with Transit

Standard Practice Ad Agency Lyft advertising out-of-home board subway station sign home

We positioned Lyft as more than just another rideshare company, but a whole new transportation system. And, in doing so, prompted the idea that there may be a better way forward.

Standard Practice Ad Agency Lyft out-of-home campaign subway station signs wherever pretty much everywhere home Alltown
Standard Practice Ad Agency Lyft out-of-home campaign one gajillion new stops subway line new york city

Riding is the New Driving

Having established Lyft as a new form of transportation, we started stealing share from the number one competitor: driving around in your car.

Standard Practice Ad Agency Lyft out-of-home campaign This is a bad sign long copy billboard riding is the new driving

Ride on the Bright Side

Are you a Lyft person or an Uber person? Our final campaign challenged people to make a choice. Highlighting the benefits of riding with Lyft through the eyes of the other guys.

Standard Practice Ad Agency Lyft OOH Airpot Noma Bar Nice Approach
Standard Practice Ad Agency Lyft out-of-home campaign Noma Bar Roll out Hop to it billboard Ride on the bright side