Under Armour
We Will
How does a brand rebuild its relationship with the city it calls home — a city that’s developed an entrenched sense of cynicism? For us, the answer wasn’t charity. It was humility. To make a meaningful connection with the people of Baltimore, Under Armour had to ask for their help.
A love letter to the city that made Under Armour
We worked with Under Armour to develop local initiatives and partnership with citizens and stakeholders throughout the city. Creating a site that showcased these projects and brought the community together to enact change.
The offseason no one wanted
Project Rampart
During the height of the COVID-19 pandemic, Under Armour committed to renovating every public high school gym in Baltimore. Bringing hope to an offseason that seemed like it would never end.
We didn’t want to just shine a light on a meaningful initiative. We wanted to inspire the students who’d ultimately benefit from it.